Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Using the influence of Rudyard Kipling's Poem "If", award-winning author Mij Kelly explores the challenges of living in a world filled with monstrous people, and how important it is to keep smiling regardless of the chaos around you. Purple/Band 8 books offer developing readers literary language, with some challenging vocabulary. Text type: A poem Pages 22 and 23 explore how the boy's world looks when it is filled with monsters, and how it really looks, allowing children to discuss and compare the scenes. Curriculum links: Literacy: Silly stuff. This book has been quizzed for Accelerated Reader.

Updating the industry standard stage rigging text for a new generation First published in 1987 and revised in 1997 and 2007, Stage Rigging Handbook remains the only book in any language that covers the design, operation, and maintenance of stage rigging equipment. Though often unnoticed, these systems are critical in both easing the workload of stage technicians and creating storytelling magic for the audience. This landmark text imparts the foundations for understanding and implementing rigging systems, such that upon completion of the book, the reader is ready to begin hands-on training and practice. Organized into four sections, the handbook combines research and practical experience to guide riggers through their work. It begins by explaining the construction and care of basic lifting media. Part two analyzes types of rigging systems; then the handbook details the forces that impact rigging, from Newtonian physics to calculating expansive modern systems. Finally, it presents day-to-day best safety practices, including brand new sections on risk assessment and fall protection. This reorganized and greatly expanded fourth edition of Jay O. Glerum's industry standard text updates much of the information in the previous editions with the addition of chapters on truss (the framework that supports lighting, screens, and other accessories), motorized chain hoists, hardware, and job safety, including fall protection systems. Award-winning production manager Shane Kelly preserves Glerum's voice while bringing fresh information to a new generation of riggers, supplementing the text with updated versions of earlier photographs and drawings as well as an additional one hundred illustrations. The handbook facilitates the development of a rigging practice rooted in safety, precision, and professionalism.

Time for a seventh-inning stretch "The San Francisco Splash" is book #7 in our early chapter book mystery series, where each book is set in a different American ballpark
"Splash " A hit soars over the walls of the San Francisco ballpark on the bay and drops into the water. But then Mike and Kate hear another, much larger splash nearby . . . and this time it's not a baseball. It's a man overboard And when he's pulled from the water, the old-time ballplayer discovers his World Series ring is gone Is it at the bottom of the bay? Or was it somehow stolen by a long-ago rival?
"The San Francisco Splash" includes several pages of "Dugout Notes," fun facts about San Francisco's recently built ballpark.
Cross Ron Roy's A to Z Mystery series with Matt Christopher's sports books and you get the Ballpark Mysteries: fun, puzzling whodunits aimed at the younger brothers and sisters of John Feinstein's fans.

Now batting clean-up--book #4 in a new early chapter book mystery series where each book is set in a different American ballpark
Houston, we have a problem Before a game at the Astros' ballpark, Mike and Kate get to meet astronaut commander Nick Rice at the nearby Houston Space Center. He's planning to display a very rare moonrock at an autographing event later. But just before the event, a nefarious outlaw knocks out the commander and steals the moonrock Can Mike and Kate figure out who did it . . . when their only clue is a broken green feather?
"The Astro Outlaw" includes a fun act page about the Houston Astros' stadium with trivia about the train on the outfield wall and the homerun gas pump.
Cross Ron Roy's A to Z Mystery series with Matt Christopher's sports books and you get the Ballpark Mysteries: fun, puzzling whodunnits aimed at the younger brothers and sisters of John Feinstein's fans.

The United States, long considered to have the best higher education in the world, now ranks eleventh in the proportion of 25- to 34-year-olds with a college degree. As other countries have made dramatic gains in degree attainment, the U.S. has improved more slowly. In response, President Obama recently laid out a national "completion agenda" with the goal of making the U.S. the best-educated nation in the world by the year 2020. "Getting to Graduation" explores the reforms that we must pursue to recover a position of international leadership in higher education as well as the obstacles to those reforms.

This new completion agenda puts increased pressure on institutions to promote student success and improve institutional productivity in a time of declining public revenue. In this volume, scholars of higher education and public policymakers describe promising directions for reform. They argue that it is essential to redefine postsecondary education and to consider a broader range of learning opportunities--beyond the research university and traditional bachelor degree programs--to include community colleges, occupational certificate programs, and apprenticeships. The authors also emphasize the need to rethink policies governing financial aid, remediation, and institutional funding to promote degree completion.

Kelly Marks, who gets spectacular results in her exhibitions with the most fiery and recalcitrant of horses, says the secret is to talk to horses in their own language, establishing a relationship of trust and respect, using considerate and consistent techniques. You will find it helpful to formulate your own 'code of conduct' for your horse and while you're at it, for yourself as well, making consideration a way of life. Perfect Manners starts with the philosophy and concepts behind Kelly Marks' techniques and moves on to foundation exercises and groundwork training. There are also sections on Join Up and Body Language, Training Halters, Biting, Spooking and Shying and the 'Lovely Head Rub'.

Now leading off the line-up--book #1 in a brand-new early chapter book mystery series where each book is set in a different American ballpark
Thanks to Kate's mom, a sports reporter, cousins Mike Walsh and Kate Hopkins have tickets to the Red Sox game and All Access passes to Fenway Park. But as they're watching batting practice before the game, the lucky bat of Red Sox star slugger Big D is stolen . . . right in front of dozens of people. Without the bat, Big D can't seem to hit a thing. Can Kate and Mike figure out who pinched the bat before Big D and the Sox chalk up a loss?
"The Fenway Foul-Up" includes a fun fact page about Boston's Fenway Park.
Cross Ron Roy's mystery series with Matt Christopher's sports books and you get the Ballpark Mysteries: fun, puzzling whodunnits aimed right at beginning readers.